http://twitter.com/simonsinek

It's like he's got a big pot and filled it with platitudes and cliches, brought it to the boil, added 1/2 a cup of mindless 'The Secret' style you-can-do-it feelgoodery.

Then, let it cool before injecting the resultant goo into his nutsack and wanking it all over the face of the internet in 140 character spurts.