Promoting happiness and cutting welfare: what a devious …

    The neatness of neoliberal utilitarianism is that it echoes consumer culture; it flatters the individual that they are in control and are making their own choices, whereas the treadmill of work and consumption is tightly constrained. All that is asked of you is to find happiness – the goal endorsed by consumer culture and now placed centre stage by Cameron. And the feedback loop insists that happiness is perfectly attainable, just within your reach as long as you keep trying to find it. It's a cruel mythology.

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