Cognitive Science as Reverse Engineering

Stumbleupon Review of :
http://pp.kpnet.fi/seirioa/cdenn/cogscirv.htm

From the page: “The philosopher Samuel Alexander, was hard of hearing in his old age, and used an ear trumptet. One day a colleague came up to him in the common room at Manchester University, and attempt to introduce a visiting American philosopher to him. “THIS IS PROFESSOR JONES, FROM AMERICA!” he bellowed into the ear trumpet. “Yes, Yes, Jones, from America” echoed Alexander, smiling. “HE’S A PROFESSOR OF BUSINESS ETHICS!” continued the colleague. “What?” replied Alexander. “BUSINESS ETHICS!” “What? Professor of what?” “PROFESSOR OF BUSINESS ETHICS!” Alexander shook his head and gave up: “Sorry. I can’t get it. Sounds just like ‘business ethics’!””